Response to the new Planning Staff Report and Findings and Conditions for 2629-2635 Ashby Avenue,

prepared for the March 8, 2007 ZAB meeting

 

by Elmwood neighbors

March 6, 2007

 

We are writing in response to new issues and claims made in the most recent Planning Staff Report and Findings and Conditions for 2629-26-35 Ashby Avenue. These documents were made available to the public only after the packet was sent out to ZAB members on March 2nd. These Staff documents contain inaccurate and misleading information on several matters, including traffic levels and parking, alcohol sales, neighborhood character, and CEQA.

 

1. Traffic, parking, health, and safety problems

 

a)      Staff does not mention that the peak period for the parking demands of the large restaurant would coincide with the time of day that many residents return from work. Thus, residents will have to compete for parking with arriving restaurant patrons and may not even be able to park near their own homes. It should be noted that with expanded Daylight Savings Time, there will be children playing outside later in the day, and they will be exposed to greater risks due to the increased traffic.

 

b)      The Staff Report uses a model for parking availability that does not apply to the Elmwood. As a result, it comes to incorrect conclusions about future parking demand in the Elmwood commercial neighborhood. In fact, the model on pages 8-9 does not even accurately represent current demand, which we demonstrate, below, with a merchant survey.

 

Staff calculations are based on the Institute of Transportation Engineers (ITE) Parking Generation Manual, 3rd edition, 2004. In a technical paper about policies and practices in Bay Area cities, Bill Hurrell of Wilbur Smith Associates refers to page 6 of the ITE Manual, offering this cautionary note on applying its findings:

 

It is ITE’s intention that this resource will be updated over time and be used as “an informational report – NOT a manual, recommended practice, or standard.” (italics in original)

 

Mr. Hurrell continues,

                                               

 “Also note that ITE describes the number of case study sites, the range of parking demands surveyed, and the precision of the results of the data (referred to as the coefficient of variation and the standard deviation). A more accurate parking demand would have a high number of case study sites, a lower range of demands, a smaller coefficient of variation (closer to 0 percent) and a lower standard deviation (less dispersion of data).”

www.mtc.ca.gov/planning/smart_growth/parking_study/January07/Existing_Parking_Policies_Technical_Paper.pdf

 

A survey of business peak periods and parking concerns in the Elmwood, conducted by psychologist and Berkeley resident, Raymond Barglow, is included as an Appendix to this document. It records the observations of 23 merchants and employees who work in the Elmwood. The results, which differ from the Staff-submitted model, are summarized below.

 

First, weekend parking demand is different from weekday demand. The weekday peak period for business in the retail shops is not mid-afternoon, as Staff alleges.  On weekdays, business peaks for retail stores from 5:00 PM to closing – usually after 6:00 PM – because this is when many people get off from work and visit the Elmwood. This time period coincides with the already crowded evening commute on College and Ashby. As a rule, people eat dinner at an earlier hour on weekdays, so customers arriving for a 5:00 PM drink and/or a 6:00 PM dinner at the proposed restaurant would exacerbate the congestion and gridlock as they compete with retail store shoppers for parking.  Note that current restaurant owners express frustration that their customers get discouraged when searching for parking at the dinner hour.

 

Moreover, on weekends, the parking demands of restaurants, shops, and the Elmwood Theatre, which has both matinee and evening shows, may significantly overlap. High parking demand is continuous. It is necessary that there be available parking before showtimes at the Elmwood Theatre, so that moviegoers don’t have to scramble frantically for parking in order to get to the theater before their film begins. Theater-goers already complain about scarcity of parking, and if parking availability diminishes due to the proposed restaurant, the Elmwood Theatre could lose business.

 

In brief, parking is already in high demand, and traffic is congested in the Elmwood District. The proposed restaurant will make this situation much worse.

 

c)      Staff does not even address the health problems that could result from more cars and delivery vehicles in the neighborhood. An increase in exhaust particulate matter will have deleterious health consequences for Elmwood residents.  It can, for example, raise the risk of cardiovascular disease in postmenopausal women. This hazard is sufficient by itself to trigger an Initial CEQA Study.

 

d)      It is unreasonable to grant a permit before knowing in detail which kinds of businesses will occupy the building and how many people they will accommodate. In the case of a restaurant, for example, a maximum seating estimate is essential for predictive assessment of the restaurant’s environmental impact. Yet, this has not been provided by the developer.

 

Of the three restaurants listed as prospective tenants by the developer, Home and Nopa have entrees priced in the $17-$22 range. This price does not include appetizers, additional courses, drinks, coffee, appetizers, tax, or tip. It is reasonable to conclude that an average meal would cost from $35-$50 per person in these establishments.  Walk-in traffic in this neighborhood tends to patronize less expensive restaurants.  Thus, the proposed restaurant will have to draw the bulk of its patronage from outside the neighborhood. People who are willing to pay such a relatively expensive price for a meal typically travel by car, rather than using public transportation.  Hence, the proposed restaurant is likely to significantly worsen traffic problems in the neighborhood.  

Analogous considerations apply to other proposed businesses in the development, in particular, the proposed health facilities. For instance, a yoga studio would be likely to attract more walk-in patronage than would an expensive health club.

 

On page 10 of the Staff Report, neighborhood concern about the size of the restaurant is misrepresented. It is not just the square footage, but the number of people to be accommodated that will impact the neighborhood.  On the Kitchen Democracy website, a proposed number of tables for the restaurant was given.  The number of chairs might be more accurate as a method of estimating maximum occupancy, since tables can be of many sizes and seat varying numbers of people.  But the number of chairs may not be an accurate representation of maximum occupancy in the bar and lounge, where sofas, benches, and bar seating may be available.  Additionally, the Staff Report does not take into account how many people may occupy the sidewalk seating area of the restaurant.  Therefore, the Staff Report’s reliance on a comparison with seating at King Yen or Shen Hua in order to estimate the maximum occupancy of the proposed restaurant is likely to underestimate that capacity.  What is lacking here, but essential, is a specification by the developer of the maximum occupancy of the restaurant.  Regulating that maximum would be far more effective than the minimal mitigations offered by Staff, which will be discussed in the following section.

 

e)      On page 9 of the Staff Report, “New Conditions for Approval Related to Parking” are provided. These are ineffective, band-aid remedies to a serious problem, as we show below.

 

Employees who get off work after midnight may be more likely to drive than take public transit, even if free transit passes are offered. They will not be able to connect to BART and some bus lines. They also may have safety concerns at either end of their commutes.

 

Some workers will come to work late enough in the day to park in neighborhood permit zones without consequence. There is no way to enforce an agreement that they will park farther than a quarter mile away; it’s probably not even legal. These employees could argue that the law is treating them differently than workers of other businesses.

 

The early morning deliveries will have to be made well before the lunch rush. So while Staff specifies that deliveries will be made before noon, in fact, they are most likely to overlap the clogged morning rush hour. The Alameda County Congestion Management Agency has graded this segment of Ashby Avenue as level of service “E” – highly congested – during the morning peak commute. Delivery trucks halted on Ashby will make that congestion worse. They will also hamper visibility of pedestrians and other vehicles at the intersection with Benvenue, where crossing Ashby is already hazardous. It is worth noting that an accident, seriously injuring a pedestrian in the crosswalk at Ashby and Benvenue, occurred on February 18th, 2007; this is case number 07-8617.   Many vehicle collisions have taken their toll in this neighborhood, and the proposed restaurant could lead to more accidents.

 

Staff’s red zone argument is a red herring. The Staff Report recommends removal of the red curbs at College and Ashby in order to provide more parking.  Squeezing a few more parking spaces into the neighborhood in this way is inadvisable, and it is unlikely to be approved by Transportation Planning.  Of the eight red zones near the intersection of College and Ashby, six contain bus stops, fire hydrants, and/or banks of newspaper vending machines. The remaining two, located on the NW and SE corners of College, serve a variety of essential purposes. College Avenue near Ashby is a one-lane street in both directions, except at the intersection, where the red zones provide extra lanes for right and left turning vehicles. This keeps traffic from backing up even more than it already does. Furthermore, in this parking-challenged neighborhood, red zones may provide the only available space for emergency vehicles to park.

 

In discussing the above conditions on page 6, item F, of the Findings and Conditions, Staff makes the following conflicting statements (italics ours):

 

“As noted within the staff report, the full service restaurant would generate peak demand during off-peak hours in the District. Recognizing that the District is in short supply of parking spaces without regard of time of day, due to the densely populated residential and commercial uses, several conditions of approval have been recommended for this project including a requirement for payment of subsidies of parking passes for all employees."

 

However, this parking subsidy is not listed on the Conditions for Approval in the Staff Report; employees are only subsidized for the use of public transit. Moreover, the Staff acknowledgement of a “short supply of parking without regard of time of day” correctly recognizes that this neighborhood is already strained with traffic beyond capacity. Therefore, there is never a truly “off-peak” time in the Elmwood.

 

f)       Zoning Ordinance Section 23E.44.090 specifies that a proposal must not "Generate traffic and parking demand beyond the capacity of the commercial District or significantly increase impacts on adjacent residential neighborhoods."  Mr. Gordon’s application clearly fails to satisfy this requirement, and the Staff’s own words, quoted above, demonstrate how scare parking already is. If the developer’s plans to install a large restaurant   larger than any other in the Elmwood – are carried out, this will clearly exacerbate the traffic congestion and parking problems to well beyond capacity.

 

2. Alcohol Sales. 

 

On March 5, we obtained new information about current liquor sales in the Elmwood.  The only other full-service restaurant with a bar in the Elmwood is Shen-Hua, and its owner, Edward Chu, informed us that about 15% of his gross sales come from alcoholic beverages.  As Mr. Chu explained, his restaurant’s focus is dining, not drinking.  Liquor is consumed at Shen Hua only in the context of eating a meal, in keeping with Section 23E.44.060 of the Zoning Ordinance, which specifies that “On premise service or consumption of alcoholic beverages shall be permitted only as incidental consumption with meals in food service establishments.”  

 

However, on page 16 of Findings and Conditions, Staff permits the gross sale of alcoholic beverages by the proposed new restaurant/bar to equal the restaurant’s gross sales of food, thereby allowing a 50-50 alcohol-food split.  Far exceeding Shen-Hua’s reasonable 15% of gross sales income, the Staff Report proposes to enable the creation of a major alcohol-provider in the Elmwood. It also grants this alcohol provider permission to remain open later at night than Shen-Hua is open, both on weekdays and weekends.

 

Heightening neighborhood concern is the fact that the use permit recommended by Staff on page 8 of the Staff Report now proposes to install, not only a bar, but a separate “bar and lounge.”  Most disturbingly, language on pages 10-11 of the Staff Report explicitly uncouples food service from the sale of alcohol, since it provides no control at all over hard liquor sales by the restaurant.  This is an additional violation of Section 23E.44.060 of the Zoning Ordinance.  The Staff Report specifies that Mr. Gordon’s proposed restaurant will be granted a license to serve “distilled spirits” – i.e. hard liquor – as well as beer and wine, but then specifies restrictions only for the sale of beer and wine and not for hard liquor:

 

“The Applicant has committed to the following restrictions on alcohol sales with the proposed restaurant:

… B. The sale or service of beer and wine shall only be from the restaurant menu, at the prices listed on the menu, and with the purchase of prepared meal(s).”

 

The same omission of regulation of hard liquor sales is repeated on page 17 of the Report’s “Finding and Conditions.”

 

Serving hard liquor without food increases the likelihood of drunk driving, public intoxication, noise, and alcohol-related assaults. Many assaults against women are fueled by alcohol-influenced behavior.  The inclusion of this bar and lounge will substantially alter the character of this neighborhood.

 

Staff continues on page 11 of the Staff Report:

 

“Staff notified the Police Department of the application for alcohol service in conjunction with a full-service restaurant.  In a memo dated December 13, 2006, the Berkeley Police Department indicated that the proposed sale and service of alcohol in connection with a full-service restaurant would not be expected to add crime in the area.”

 

However, the Berkeley Police Department has stated that it is willing to support the use permit only on the condition that “The current hours of operation shall be in line with other similar businesses in the area and not be extended without requesting additional Police input.”  The developer’s proposal does not heed this recommendation.  Currently, no full-service restaurant in the Elmwood – including Shen Hua, the only restaurant in the neighborhood that has a bar – stays open as late as the developer’s proposed restaurant would stay open. So this change would extend the hours in which hard liquor is sold in the neighborhood. Another change would be that hard liquor could be served without a meal.  As noted in the neighborhood petition, “the [proposed] bar would be open every day until late at night, contributing to drunkenness, rowdiness, and noise.”

 

3. CEQA and the impact on the neighborhood

 

On page 14 of the Staff Report, Staff alleges that the proposed project qualifies for a Class 1 Categorical Exemption from CEQA, because there would be no increase in the square footage of the existing building. However, at the top of page 12, Staff notes that the conversion of Wright’s Garage into a restaurant “increases the District’s commercial square footage by 6.75%.”  It is not relevant that the former use was nonconforming.  This increase still amounts to an expansion of use, which may not even be counting the sidewalk seating area.   The sidewalk seating also is a new and expanded use.  On page 12 of the Staff Report, Staff goes on to discuss “the approximately 7% increase in commercial square footage.” The increase may come from the creation of a mezzanine and/or an expansion of the building towards the back, as well as the sidewalk seating area.   On page 6 of the Findings and Conditions, the Staff also says that the project would “add about 13,775 square feet of ‘new’ commercial space to the District.”  Therefore the argument that the proposed project is Categorically Exempt from CEQA fails.

 

Furthermore, the details provided earlier in this document and the survey in the Appendix show that there will be significant and cumulative impacts on the neighborhood and environment, which Staff has failed to note or address. For a detailed analysis of other prospective significant and cumulative impacts of the restaurant on the neighborhood and environment, see the communication to ZAB from Berkeley resident Judith Epstein.

 

These impacts will change the neighborhood character. The Elmwood, which was established by 1910 as a traditional streetcar neighborhood, is valued today for its charm and family life. The proposed oversized restaurant and bar and lounge will degrade the quality of life in the neighborhood.

 

Berkeley Municipal Code Section 23E.44.090, Findings for the Elmwood Commercial District, Part C, states:

 

“In order for a Use Permit under Section 23E.44.040.A, for an exception to exceed a numerical limitation for a use, to be granted the following finding must be made: The exception shall result in the positive enhancement of the purposes of the District, as evidenced by neighborhood resident and merchant support and marketing surveys or other information indicating probable substantial patronage by surrounding residents. (Ord. 6478-NS § 4 (part), 1999)”

 

Such a finding cannot be made.

 

In conclusion, implementation of the developer’s restaurant and bar plans would violate multiple regulations in the Berkeley Zoning Ordinance and also go against CEQA Guidelines, which could potentially open the City up to litigation.  Finally, the large restaurant and bar would have an irreversible negative impact on this neighborhood, which is valued not just by its residents, but also by its visitors. Therefore, the developer’s application for a Use Permit should be denied.

 

 

APPENDIX

 

Survey of Merchants in the Elmwood

 

Twenty-four businesses were visited and queried.  These were the questions to which respondents replied:

 

1.    On weekdays, at what hours of the day is your store busiest?  And on weekends?

 

2.    Is it difficult for your customers to find parking in this neighborhood?  How do weekdays and weekends compare?  Is it more difficult to find parking in the evening than it is during the day?

 

Everyone queried answered the questions, except for one person, who had only recently become a manager and did not wish to have her opinions reported.  Not surprisingly, two major restaurants, Filippo’s and La Mediterranee, reported that evenings are their busiest time. All but one (Sangri-La Treasures) of the remaining 21 businesses reported that their peak hours are in the late afternoon and evening.

 

The strong consensus among respondents was that their customers find parking in this neighborhood difficult and that this is a serious problem for their businesses.   Almost all of them reported that the parking problem becomes more difficult in the late afternoon and remains difficult or even worsens in the evening.  Two respondents from stores on the northwest side of College reported that the City parking lot behind their stores is busiest in the evening.  Additionally, many respondents singled out weekends as the most problematic time for parking.

 

These are statements from the respondents:

 

Slash clothing store owner and manager Julie Harleman: “We are busiest 2:00-5:00 PM and all day on the weekend.  Some nights we’re here ‘til 7:30, even though we officially close at 7:00.  Parking is difficult anytime after 4:00 PM…. I tell our customers to come up Telegraph and park in the neighborhoods.”

 

Elmwood Village Shoes owner Mark Freeberg: “At no time is there not a parking problem here.  You see people parking in the neighborhoods at night, because they can’t find parking.”

 

Filippo’s restaurant manager: “Parking is bad, worse on weekends…. Some customers give up. Forget it, we’re not going to drive around for thirty minutes looking for a parking spot ”

 

Ozzie’s Soda Fountain owner Victoria Carter: “Parking is very difficult weekdays and weekends, any time of day or early evening….  Does parking get easier in the evening?  Oh no, because the restaurants and theater open up.  One night I drove back here to attend a Merchant neighborhood meeting.  I came at 6:30 and couldn’t find a parking spot. That’s typical, it starts about 6:00 PM…. The rent is so high here.  We cannot do this much longer.”

 

Basic Bird owner Claudia Moudry: “Our busiest time is 3:00 to 6:00 when school is in session…. Weekends and Sunday, we’re busy all day long…. There is more parking in the morning.  In the evening, more residents are home, and that makes parking more difficult….  Our customers have trouble parking all the time.  That is the biggest complaint we get….  The parking lot in back is always full in the evening, weekdays and weekends by 6:30.”

 

Elmwood Theater ticket-seller: “People coming here do have serious problems with parking.”   The theater manager confirmed her observation and added, “When a film is popular, many people wander the streets nearby looking for parking.”

 

La Tour Salon employee: “In the morning, parking is OK, but not in the afternoon.  It’s difficult in the evening, too.”

 

Global Exchange employee: “It doesn’t much slow down later in the day.  On weekdays people come here after work, like from Alta Bates.”

 

Mrs. Dalloway’s Bookstore owner Ann Leyhe: “We are busiest from 3:00 ‘til 6:00.  We are busy in the evening until we close at 9:00....  Thursday, Friday, Saturday are the busiest times in the neighborhood overall, because of the restaurants and [Elmwood] theater… Parking is available in the parking lot [behind the store] until it gets dark.”

 

Sweet Dreams toy store manager Harry Bolles: ”The busiest time of the day is late afternoon… We’re busy from 11:00 until noon and then 4:00 to 6:00 PM…. If you’re vigilant, you can probably find a place in a couple of blocks.  Weekends are worse.”

 

Far Leaves a tea shop employee Ben Jarrett: “It’s busy in our store and on this street [College Ave.] from rush hour ‘til 9:30-10 o’clock.”

 

Elmwood Stationers employee: “The store closes at 6:30.  Around 6:30, there is a pick-up in neighborhood activity, because people are starting to go to the restaurants.  The other day we came back here for dinner and it was very busy, it was even raining.  Parking is always a problem.”

 

Elements clothing store manager Katy Bybel: “Parking is difficult, but not a deterrent.… It’s worse on weekends; Saturday night is bad.  We have a lot of evening traffic.  Weekdays are unpredictable.”

 

La Mediterranee restaurant employee Harry Tanielian: “Parking is difficult; it gets out of hand. Weekends are worse, but weekdays can be bad, too.  We lose customers.  You go around the block ten times, and if you don’t find a place you give up.”

 

A.G. Ferrari Foods general manager Fran Thomas: “12:00 to 3:00 are the busiest hours, 6:00 to 8:00 is also busy … weekends are very busy….  Parking is definitely a problem – all the merchants agree.”

 

La Foot shoe store manager: “The parking situation is best in the morning and probably gets worse as the day goes on.  Our business is pretty steady during the day.  Weekdays and weekends are busy, but Saturday is our busiest day.”

 

Lora’s Closet manager Amber Isherwood:  “Not much difference between weekends and weekdays.  Up ‘til 6:00, there is really bad traffic…. The parking lot [behind the store] fills up every evening, including on weekends.”

 

Papyrus paper store manager Philip Rivera: “The parking is very difficult … On Sunday it’s OK, but on weekdays and Saturday, it’s very difficult to park, pretty much all day long.”

 

Sangri-La Treasures employee Tenzing Lama: “I can’t really say when it’s busiest here.  I have a parking permit.  For customers, it’s pretty hard to get parking, usually all day.”

 

Elmwood Hardware owner Tad Laird: “The busiest time is lunch time and about closing time (5:30 PM)…. On weekends?  Depends on the weather…. Parking around here is much easier in the day than in the evening…. Traffic on College and Ashby is at a virtual standstill, especially in the early evening, but even at other times.  The traffic is absolutely abhorrent here.  People are willing to come to a restaurant, but not for routine needs, such as hardware.”

 

Bill’s Trading Post co-owner Janet Dunlap: “10:00 to 11:00 and 5:00 to 6:00 are the busiest hours. Saturday is our busiest day…. Sometimes we get a big rush after people get off work. After 3:00 o’clock on weekdays usually the streets are clogged….  Parking does not get easier in the evening. That’s more true on Sundays. People leave their cars in the metered spaces.”

 

Elmwood Nail Salon employee: “Our busiest time is 4:00 to 6:00.  We are busier on the weekend.  Parking is OK in the AM, but difficult after that – all day.”

 

C & C Cleaners owner and manager Phillip Kim: “We’re busiest early in the morning and after 5:00 in the afternoon. Parking is bad all day long, but especially after 5:00.   People come after work – they come here.  Weekdays are crazy, from morning until night there is no parking, and when there is a game [at UC], traffic backs up all the way to the campus.”